White House partners Tinder parent in hopes users swipe right on vaccinations

FILE PHOTO: The dating app Tinder is shown on an Apple iPhone in this photo illustration taken February 10, 2016. REUTERS/Mike Blake/Illustration/File Photo GLOBAL BUSINESS WEEK AHEAD SEARCH GLOBAL BUSINESS 31 JUL FOR ALL IMAGES/File Photo

(Reuters) - Match Group Inc said on Friday it had teamed up with the White House to promote COVID-19 vaccinations across its popular online dating apps such as Tinder, OkCupid and Hinge.

Promotional campaigns on the apps will launch in the coming weeks and will run until the July 4 Independence Day holiday.