New generation of digital banks bets on minority markets

The Cheese Financial co-founders, (L-R) Zhen Wang, Ken Lian, and Qingyi Li, pose for a picture in this undated handout. Cheese Financial/Handout via REUTERS

NEW YORK (Reuters) - After a doctor's visit, three court appearances, five trips to the bank and having her name and address published in a newspaper, Billie Simmons finally got a debit card with her chosen name.

As a transgender woman, that meant she didn't run the risk of outing herself every time she used her card for routine expenses like buying groceries.