Spotify undercuts Apple with new ways for podcasts to make money

The Stockholm-based company debuted a feature on April 27 that lets podcasters mark episodes as only for subscribers. — Dreamstime/TNS

Spotify Technology SA is rolling out new ways for podcasters to make money from their shows, stepping up efforts after a recent move by Apple Inc to attract talent to its platform.

The Stockholm-based company debuted a feature on April 27 that lets podcasters mark episodes as only for subscribers. Users can then keep 100% of the revenue they get over the next two years, with a 5% fee coming in 2023. The option will be available in the US to start, and then in other countries in the following months.