Spotify is planning a major push into live audio, hoping to corner the market on what it thinks could be its next big business.
The company aims to hire more than 100 people to work on the effort, and has begun talking to talent about exclusive shows, according to people familiar with the matter. The idea is to capitalise on a new market popularised by Discord and Clubhouse, which let users participate in live audio chats – a 21st century version of call-in radio shows.
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