Amazon opens augmented reality salon in London to showcase tech

Customers will be able to try out new hair colours virtually and ‘capture their new look in a dedicated creative area’, the e-commerce giant said. — Amazon

Amazon.com Inc has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology that lets customers point their phones at a product to get more information.

The 1,500 square-foot (139 square-meter) salon is set in London’s Spitalfields neighbourhood, the company said in a blog post on April 20. Customers will be able to try out new hair colours virtually and “capture their new look in a dedicated creative area”, the company said. Visitors will also be able to order products in the salon via Amazon by scanning QR codes.