Amazon opens augmented reality salon in London to showcase tech

  • Internet
  • Wednesday, 21 Apr 2021

Customers will be able to try out new hair colours virtually and ‘capture their new look in a dedicated creative area’, the e-commerce giant said. — Amazon Inc has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology that lets customers point their phones at a product to get more information.

The 1,500 square-foot (139 square-meter) salon is set in London’s Spitalfields neighbourhood, the company said in a blog post on April 20. Customers will be able to try out new hair colours virtually and “capture their new look in a dedicated creative area”, the company said. Visitors will also be able to order products in the salon via Amazon by scanning QR codes.

Outgoing chief executive officer Jeff Bezos said in his final letter to shareholders this month that differentiation is key to the company’s survival. While there aren’t any plans to open additional locations, the salon venture shows the breadth of Amazon’s businesses which range from grocery stores and cheap computer accessories to satellites and servers as the e-commerce giant increasingly expands beyond its core business.

London is just beginning to ease Covid-19 lockdown restrictions, with salons reopening in England on April 12. Amazon salon customers will be offered free face masks and sanitiser, temperature checks and the venue will operate at a reduced capacity.

The salon will be open to Amazon employees initially before expanding reservations to the general public in “the coming weeks”. – Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Augmented reality


Next In Tech News

Apple will be forced to use new charger after EU votes for USB-C
US Senators push to reform police’s cellphone tracking tools
Biden says U.S. willing to hold talks with S.Korea on EV subsidy -Yonhap
SoftBank makes no Arm investment proposal to Samsung-report
‘As long as you’re happy’: chill Chinese parents tell daughter, 34, marrying from pressure a bad idea, winning applause on social media
US father and son who claimed to create apparel that could detect Covid charged with fraud
STMicroelectronics wins European Commission backing for Italy plant
STMicroelectronics: new Italy plant will create around 700 jobs
TikTok ‘5 to 9’ trend shows�quiet quitting hasn’t killed hustle culture
Elon Musk’s Twitter deal has employees asking: Should I stay or should I go?

Others Also Read