Chinese TikTok influencers apologise for videos of lavish spending including a US$1,500 haircut, US$53,000 bed and a US$61,000 suit

Influencer Xiaoyu shared experiences at a postpartum centre that cost 2mil yuan (US$307,000) a month. A number of influencers have been criticised by Xinhua for ‘corrupting’ the ‘social atmosphere’. — SCMP

Several Chinese TikTok celebrities have apologised for promoting the worship of money and consumption after being criticised by state media for videos depicting their extravagant lifestyles.

Big Logo, a food influencer famous for videos of him dining in expensive restaurants, said on Sunday that he was sorry for his “thoughtless” videos about lavish presidential suites at some hotels after he was denounced by Xinhua news agency last week.