With flagship electric car, Mercedes takes fight to Tesla

FILE PHOTO: Ola Kaellenius, chairman of Daimler AG attends the presentation of the new Mercedes-Benz S-Class at the Daimler production plant in Sindelfingen near Stuttgart, Germany, September 2, 2020. REUTERS/Ralph Orlowski

LONDON (Reuters) - Daimler AG on Thursday unveiled the electric "sibling" of its flagship Mercedes-Benz S-Class luxury sedan, taking the fight to market-leader Tesla Inc in the battle for market share as electric car sales take off.

The EQS is the first in a family of Mercedes-Benz cars built on a dedicated electric vehicle platform built from the ground up. It will go on sale in Europe and the United States in August, then in China in January.