Honda's part self-driving Legend a big step for autonomous tech

FILE PHOTO: The logo of Honda Mortor is pictured at at the 37th Bangkok International Motor Show in Bangkok, Thailand, March 22, 2016. REUTERS/Chaiwat Subprasom/File Photo

TOKYO (Reuters) - Honda Motor Co Ltd on Thursday unveiled a partially self-driving Legend sedan in Japan, becoming the world's first carmaker to sell a vehicle equipped with new, certified level 3 automation technology.

The launch gives Japan's No.2 automaker bragging rights for being the first to market, but lease sales of the level 3 flagship Legend would be limited to a batch of 100 in Japan, at a retail price of 11 million yen ($102,000).