Pokemon's appeal continues to endure, even during the pandemic

Pokemon's appeal has only strengthen during the pandemic, with more fans turning to the game while cooped up. — AFP

Twenty-five years after Pokemon first began delighting children and adults alike, the phenomenon is still capturing hearts, with smartphone craze Pokemon Go enjoying record success in virus-hit 2020.

The augmented-reality game raked in US$1bil (RM4.05bil) in just the first 10 months of last year -- its most lucrative yet -- according to market tracker Sensor Tower, and experts see no sign that interest is flagging as the world's highest-grossing media franchise evolves.

"The characters themselves are so appealing, and the mechanics of the actual video and card games are so well executed that it has this very timeless quality," said Brian Ashcraft, an author who writes about Japanese pop culture.