Amazon quietly acquires e-commerce rival Selz


Tech giant Amazon quietly purchased e-commerce platform Selz, and is keeping its plans for the Australian company close to its vest. — AFP

Amazon has quietly purchased the Australian-based e-commerce platform Selz, which enables businesses to build their own online stores.

The deal, terms of which were not disclosed, was made last month and confirmed by Selz in a blog post. US media reported the acquisition on Tuesday.

Selz's operations could help Amazon to fend off challenges from the fast-growing Canadian-based firm Shopify, which offers a similar service to retailers.

Martin Rushe, founder and chief executive of Selz, said in the blog that the company had "signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs."

Contacted by AFP, Amazon confirmed the acquisition but declined to comment on any future plans for the platform.

The deal comes with Amazon under heightened scrutiny from antitrust enforcers around the world for its growing role in online shopping.

The company has argued that it does not play a dominant role in overall retail sales despite its large share of online sales in the US and other markets. — AFP

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
   

Next In Tech News

Bitcoin falls 7% to $35,431.15
PayPal overhauls U.S. rates as payments rivalry heats up
German state of Bavaria in talks with Intel on chip megafactory
Exclusive: Google's adtech business set to face formal EU probe by year-end - sources
Subaru to temporarily shut its plants in July due to chip shortage
Can AI predict how sick you’ll get from Covid-19? Scientists think so
Ferrari, Amazon's AWS enter agreement on data
Spain's BBVA opens Bitcoin trading service to clients in Switzerland
Facebook's 'Neighborhoods' faces crowded niche market, profiling concerns
Lawmaker: North Korea hackers target South Korea nuclear think tank

Stories You'll Enjoy


Vouchers