More than half the world’s population uses social media

Over four billion people worldwide regularly use social media. — AFP Relaxnews

More than half of the world’s population is now active on social media, or around 4.2 billion people. In the space of a year, this figure has grown by more than 13%, which corresponds to around 500 million new recruits, or 1.3 million additional users per day.

Three figures stand out in the Digital Report 2021: 4.66 billion people worldwide use the internet (+7.3% year on year); 4.32 billion people worldwide use a mobile phone to access the internet (+1.8%); and 4.2 billion people worldwide are active social media users (+13.2%).