Australia takes on Google advertising dominance in latest Big Tech fight

FILE PHOTO: A 3D printed Google logo is placed on broken glass in front of displayed Australian flag in this illustration taken, January 22, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

SYDNEY (Reuters) - An Australian regulator is considering letting internet users choose what personal data companies like Google share with advertisers, as part of the country's attempts to shatter the dominance of tech titans.

The Australian Competition and Consumer Commission (ACCC) also proposed limiting the internet giants' ability to access users' online histories to cross-sell products.