Google changes targeted by rivals in complaint to UK regulator

Google upended the advertising world with its decision earlier this year to phase out third-party cookies that help advertisers pinpoint customer with ads for websites they previously visited and monitor which ads convinced them to buy. — AP

Google’s planned changes to advertising data were targeted by a group of rivals who pushed UK regulators to make the company a top antitrust priority.

Marketers for an Open Web is asking the Competition and Markets Authority to temporarily halt Google’s rollout of so-called privacy sandbox technology next year, it said in an emailed statement on Monday.