Do Big Tech's green credentials really stand up?

At the end of October, e-commerce giant Amazon launched its Climate Pledge Friendly programme in Europe, creating a badge for products with sustainable certifications sold on the platform. — AFP

In recent months, the GAFAM group of Big Tech companies – Google, Amazon, Facebook, Apple and Microsoft – have ramped up announcements affirming their commitment to tackling climate change. Could this be a sign of the Big Five's genuine desire to go green or is it merely an exercise in greenwashing?

At the end of October, the e-commerce behemoth Amazon made news with the launch of its Climate Pledge Friendly programme in Europe, creating a platform for products with sustainable certifications sold on the website. The initiative covers products spanning beauty, fashion, grocery, household, office and electronics.