Tencent’s ‘Call of Duty: Mobile’ launches in China with 50 million sign-ups and Jay Chou’s endorsement

Call of Duty: Mobile generated close to US$500mil in player spending in its first year, making it the 22nd most profitable mobile game in the world. Licensed by Activision Blizzard and developed by Tencent, Call of Duty: Mobile was officially available in the world’s biggest gaming market on Oct 20 via a public beta test. — SCMP

More than a year after its international launch, Tencent Holdings’ Call of Duty: Mobile is finally getting its release in China, with nearly 50 million pre-registered users and the endorsement of Chinese King of Pop Jay Chou.

Licensed by Activision Blizzard and developed by Tencent, Call of Duty: Mobile was officially available in the world’s biggest gaming market on Oct 20 via a public beta test. Already an international gaming sensation since its global launch on Oct 1 last year, Call of Duty: Mobile only secured release approval from the Chinese government in August, given the country’s strict media regulation policies.