The British company that’s bringing augmented reality to your windshield

Envisics’s head-up display on a vehicle windshield. — Envisics

The future of the auto industry, it seems, rides on electric motors and self-driving sensors. But the windshields could prove to be just as impressive.

Envisics, a 10-year-old British company, is quietly turning the heads up display into a wonderland of holographs, a three-dimensional projected image a la “Help me Obi Wan” or a posthumous Tupac performance at Coachella. Instead of a simple speedometer and some crude navigation arrows, Envisics promises a layer of augmented reality stretching from the hood to the horizon.