Amazon fake reviews reach holiday season levels during pandemic

About 42% of 720 million Amazon reviews assessed by Fakespot from March through September were unreliable, up from about 36% for the same period last year. The rise in fake reviews corresponded with the stampede online of millions of virus-avoiding shoppers. — AFP

Fake reviews on Amazon.com Inc during the pandemic have reached levels typically seen during the holiday shopping season.

About 42% of 720 million Amazon reviews assessed by the monitoring service Fakespot Inc from March through September were unreliable, up from about 36% for the same period last year. The rise in fake reviews corresponded with the stampede online of millions of virus-avoiding shoppers.