Nintendo bulls betting Switch can provide gaming’s iPhone moment

While Nintendo has frequently made reference to extending the Switch’s lifetime compared to previous consoles, it has not said it is pursuing an Apple-like business model. — AFP

With Nintendo Co stock approaching its all-time high, there are some who see the creator of the Super Mario franchise as approaching a pivotal moment that could turn its flagship Switch into a perpetual gaming platform and break free of the industry’s traditional boom-bust cycle.

While many longtime Nintendo watchers wonder if the high watermark is near, others say strap in: like Tesla Inc, they say, Nintendo’s stock is poised to head to the moon, with some expecting the stock to double, triple or even rise five times. Shares are up 30% this year, with Switch sales up 95% in the first half.