Genshin Impact works its magic to become biggest global launch of a Chinese game ever, analysts say

Genshin Impact is an open-world, action adventure game that lets users play as young, magic-conjuring warriors. Analysts say success of miHoYo-developed game is another sign of the growing technical and marketing prowess of China in the video games space. — SCMP

Grossing more than China’s TikTok and nabbing more views on Twitch than Fortnite on launch day, the free-to-play action adventure game Genshin Impact marks the biggest international launch of a Chinese game in history, say industry experts.

Launched on mobile, PC and PlayStation 4 on Sept 28, the much-anticipated Genshin Impact, developed by Shanghai-based miHoYo, is off to an explosive start in China and across the world. Just hours after launch, the game had more than 110,000 concurrent viewers on live-streaming platform Twitch, making it more popular than Epic Games’ battle royale hit Fortnite for the day.