Growth in user-generated content will drive VR market expansion, experts say

Ubisoft, Facebook, MWM Interactive, and YouTube VR representatives all more or less agreed that in order to bridge the gap between the early adopters driving current headset sales and the promised land of a more robust and mature VR market, the industry would have to put new tools into unfamiliar hands. — AFP

LOS ANGELES: Speaking at a virtual panel organised by the NewImages Festival on Sept 24, leaders from the tech world shared a common message: The future durability of the VR market requires cultivating a user-base still in need of considerable development.

Panelists Deborah Papiernik (Ubisoft), Colum Slevin (Facebook), Ethan Stearns (MWM Interactive), and Sarah Steele (YouTube VR) all more or less agreed that in order to bridge the gap between the early adopters driving current headset sales and the promised land of a more robust and mature VR market, the industry would have to put new tools into unfamiliar hands.