Instagram grows a conscience: The influencers posting for causes

Political opinions aren't unheard of on Instagram and YouTube, but more and more influencers are using their platforms to provide meaningful messages. — Christin Klose/dpa

Instagram's recipe of beauty, success and advertising has served it well for years, but more and more influencers are becoming reluctant to take cash to post about any and all products.

Influencers tend to lead glamorous lives, sleeping in fancy hotels, nabbing front-row seats at fashion shows and eating in hip restaurants, all for a mention on their Instagram page or YouTube channel.