Spotify buys exclusive sponsorship for Riot Games ‘League Of Legends’ eSports

Under the pact, Spotify will augment the official League Of Legends hub for music on Spotify – which has five million monthly listeners – to add new music, podcasts and playlists inspired by the gaming community including 'This Is League Of Legends' and the 'Official League Of Legends Playlist'. — AFP

LOS ANGELES: Spotify is now the official, exclusive "audio service provider" for Riot Games' League Of Legends eSports under a multiyear pact between the companies. It's the first global paid sponsorship deal for Spotify – which wants to tap into the massive LOL fanbase to bring in new listeners.

What exactly is Spotify's game with this? According to June Sauvaget, Spotify's global head consumer and product marketing, said there's a solid connection between gamers and streaming audio.