XOX advances consumer experience with AI


XOX’s AI ecosystem will shift the paradigm from a conventional lifestyle to a more digitised consumer behaviour.

ALTHOUGH consumer-based artificial intelligence (AI) is still in its infancy, many users the world over have been exposed to components of this new technological advancement in their daily lives.

These AI parts range from simple elements that are integrated in social media, to more advance state-of-the-art face recognition, voice recognition, search tools, smart home, virtual assistant and more.

There is no denying that AI is here to stay and is lauded as the bedrock of an advanced digital lifestyle.

Throughout the years, AI has fuelled global consumerism in many ways. And one of the ways it works perfectly is through algorithms.

According to the Oxford Dictionary, an algorithm is a “process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”.

Advent of AI

But how does AI figure in?

Well, have you ever casually mentioned looking for something to someone, only to have an advertisement for that item popping up on your browser, although you’ve haven’t searched for it online yet?

That’s AI.

Today’s algorithms are constantly being improved upon to provide better performing recommendation systems.

They now have parameters that can be fine-tuned to near perfection and made ready to serve consumers.

Dedicated ecosystem

Realising the importance of incorporating AI into its core practice, virtual mobile network operator (MVNO) XOX is taking the lead in the industry by creating its own AI ecosystem.

This system will seamlessly attune itself to current consumer behaviours and is set to be a game changer in the industry.

XOX’s AI ecosystem will leverage expertise in key areas to synergise between advanced technology and consumer needs.

The company ensures a harmonised AI landscape by creating 12 key areas – XOX City (AI vending machines), cloud solutions, partnerships, fintech, insurance, marketplace, e-wallet, remote working, loyalty programme, digital ID and email, its proprietary BLACK app, and logistics.

Within the ecosystem, consumers will be exposed to AI components that will help consumers adapt to this new technology to ease their daily routines.

And XOX AI is shifting the paradigm from a conventional lifestyle to a more digitised consumer behaviour. As brands and suppliers across consumer-facing industries incorporate AI into their products and processes, consumer AI will replace the current standards for consumer interactions.

Innovative beginnings

XOX launched its first prepaid SIM card back in 2009 and eventually expanded towards a hybridised plan (prepaid + postpaid) late the following year.

The company’s progressive innovations and contributions to society gained recognition in 2018 when XOX Mobile grabbed two awards at the Mobile Business Excellence Award – Best MVNO of the Year and Best Package of Business. XOX was awarded Best MVNO by Brand Laureate in 2014, as well as the President’s Award for Best Brand in Innovation for Mobile Network Operator 2015 and the Master Class Emerging Telco of the Year.

Its other achievements include being listed on Malaysia’s Top 100 Brands for 2012,2013 and 2015 consecutively.

Currently the company is making waves through the enhancement of telecommunication technology and innovations by providing its flagship feature – the ability to carry forward unused data, minutes or SMSes.

On July 28 this year, XOX announced that it is partnering with a China-based venture capital firm to deploy 5G mobile network in the region.

That move that will certainly solidify the advent of consumer- related AI technologies.

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