To ring-fence Fitbit's health data, Google has proposed to set up a structure for data storage consisting of auditable technical and process controls called Fitbit Account Data. —Reuters
BRUSSELS: EU antitrust enforcers are asking interested parties whether Google's pledge not to use fitness tracker maker Fitbit's health data for its advertising, and to separate the dataset from its own, might ease concerns over their tie up.
Alphabet's Google made the pledge to the European Commission late on July 13 to try address concerns that its US$2.1bil (RM8.96bil) takeover of Fitbit might boost its clout in online advertising and search.
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