Vijay Shekhar Sharma, founder of Paytm's parent One97 Communications, before a product launch in Mumbai, India, last year. — Reuters
NEW DELHI: Indian startups with Chinese funding and Chinese smartphone makers are actively touting their Indian-ness to users as they seek to address a growing wave of nationalism following a deadly border clash between the two countries earlier this month.
A skirmish between India and China at a disputed Himalayan border site left 20 Indian soldiers dead, adding to anti-China sentiments brewing since the coronavirus pandemic began.
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