As Facebook ad boycott enters new phase, impact unclear

Facebook has said it has invested heavily in efforts to stem racism. — AFP Relaxnews

WASHINGTON: The advertiser boycott of Facebook has morphed into a global digital activist campaign aimed at curbing hateful and toxic content on the social media giant. But its impact remains unclear.

The unprecedented move has been joined by major brands like Unilever, Starbucks, Levis and Coca-Cola, with nearly 200 firms pausing advertising on the world's leading social network, and has wiped out billions in Facebook's market value.