Apple CEO Tim Cook delivers the keynote address during the 2020 Apple Worldwide Developers Conference in Cupertino, California, United States June 22. — Brooks Kraft/Apple Inc/Handout via Reuters
Apple Inc on June 22 said it would let software developers "challenge" the guidelines that govern its app review process and will end its practice of blocking routine bug fixes over minor violations.
Apple's App Store is the only way for developers to distribute their software to consumers' iPhones and iPads. Apple keeps between 15% and 30% of revenues generated by developers in the store, making it a key part of its growth strategy as the pace of iPhone upgrades has slowed.
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