MCO: On social media, Malaysians urged to remain calm amid concerns over Gardenia bread shortage

  • Technology
  • Tuesday, 24 Mar 2020

Customers are urged to remain calm and not resort to panic-buying during MCO. — FAIHAN GHANI/The Star

Gardenia Bakeries (KL) has urged Malaysians to remain calm as netizens expressed concerns over bread shortage during movement control order (MCO).

In a statement posted today (March 24) on its Facebook page, the company stated that production and delivery of its bread products to supermarkets and other outlets are operating as usual at this time.

"We urge all our consumers to remain calm and buy according your normal needs and daily consumption," the company said in the post.

When contacted, Gardenia Bakeries (KL) general manager for public relations and marketing Hazlinah Harun said the company needed to put out the statement to reassure Malaysians that its products are still available in the market and it will "deliver fresh bread and other products every day".

"We have been receiving a lot of inquiries from customers saying they can't find our products in stores. Some said they haven't been able to find our products for at least three days. We are still producing and delivering bread as usual on a daily basis but they seem to have sold out very quickly during this time," Hazlinah explained.

She added: "Maybe it's due to some people panic-buying or purchasing more than the usual amount."

On March 17, an administrator on the company's Facebook page tried to address the concerns of the unavailability of its bread products in the market after a number of users raised the issue.

The person explained that the company's bread production factories are already operating at a maximum capacity and that it could no longer produce additional bread products in the market.

Most users responded to the message with disappointment and listed names of areas that need fresh supply of bread, while another user jokingly asked if the company could share their recipe instead so others can make Gardenia bread at home.

Hazlinah said the message by the Facebook administrator on March 17 may have been "misinterpreted" by users.

"Maybe the term 'maximum capacity' has led our consumers to think that there is not going to be any more bread production during MCO. No, we want to assure them that it's not the case. Please don't panic."

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Gardenia , Panic Buying


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