Covid-19: NBA uses social media reach for informative campaign on coronavirus


The campaign, called ‘NBA Together’, will share the latest health and safety guidelines while using its digital platforms to help people cope with the pandemic. — Reuters

The NBA may have been suspended due to the coronavirus outbreak but that has not stopped the league from using its massive online reach to good effect by educating its followers, sharing important information and guidelines related to the pandemic.

The NBA suspended its season after a Utah Jazz player tested positive for the virus and since then more players have tested positive, including two-time champion Kevin Durant, three of his Brooklyn Nets team mates and two Los Angeles Lakers players.

The campaign, called ‘NBA Together’, will share the latest health and safety guidelines while using its digital platforms to help people cope with the pandemic.

“Over the past week, 18 NBA and WNBA players created public service announcement videos to share important health and wellness information about ways to reduce the spread of the coronavirus,” the NBA said in a statement.

“Those videos have generated more than 37 million views across the league's social media accounts.”

One feature is a web page with all the necessary information required to tackle the pandemic, with useful links to updates from the World Health Organisation and what fans can do to protect themselves.

The league said players from the NBA and WNBA have already committed to pay more than US$30mil (RM133.35mil) to support both healthcare organisations fighting the pandemic and people impacted by the virus. They aim to raise US$50mil (RM222.25mil).

Basketball fans at home will also get to watch classic games streamed on the NBA’s social channels every day while one player will also sit down for a live interview with fans every weekday on Instagram.

Globally, the coronavirus has infected more than 337,000 people and over 14,600 have died. The United States has more than 33,600 cases with 421 deaths. — Reuters

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 0
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Livestreaming

   

Next In Tech News

Crypto hacks stole record $3.8 billion in 2022, led by North Korea groups - report
PayPal's rocky road ahead warrants more cost cuts, Wall Street says
T-Mobile misses quarterly revenue estimates as competition bites
Exclusive-European telecoms' advertising venture set for EU approval -sources
Snap's earnings may hold positive news for Meta, Google
Tech company CEO apologises for ‘insensitive’ use of Martin Luther King Jr quote in layoffs email
Biden moves to slash U.S. credit card fees, app charges
Cheaters beware: ChatGPT maker releases AI detection tool
Britain's finance ministry sets out draft rules to regulate cryptoassets
Tech industry job cuts come rapidly and in big numbers

Others Also Read