How Lego Super Mario combines ‘Super Mario Maker’ and Amiibo concepts

Nintendo has been expanding its footprint through mobile games, Universal theme park attractions, and now Lego. — Lego Group/Nintendo

Lego Super Mario represents something new for both Nintendo and Lego, though its hybrid nature overlaps with existing Nintendo products.

In Lego Super Mario, Nintendo's dungareed mascot is no longer on the screen. Instead, the screen is on Mario.