Bytedance: The Chinese company behind global TikTok craze


Bytedance, which Zhang founded in 2012, prides itself on using artificial intelligence to personalise newsfeeds according to users' interests. — Bloomberg

BEIJING: The Chinese billionaire behind teen phenomenon TikTok is a 36-year-old tech guru whose eye for youth trends and pioneering use of AI has blasted the app to global success – while working hand-in-glove with censors to control content within China.

Zhang Yiming's Beijing-based startup Bytedance owns TikTok, whose kaleidoscopic feeds of 15 to 60-second clips feature everything from hair-dye tutorials to dance routines and jokes about daily life.

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