How Baidu Baike has faced off against Wikipedia to build the world’s largest online Chinese encyclopaedia

Launched in 2006, Baidu Baike now has over 16 million entries written by more than 6.9 million users as of October 2019. — SCMP

Jiang Ting is not your average K-pop fan from China. The 35-year-old from Inner Mongolia has turned her detailed knowledge of Korean pop stars into actual entries in the world’s biggest Chinese encyclopaedia and earned prizes for it.

Back in 2013, Jiang was crazy about 2PM, a South Korean K-pop group. After getting tired of repeatedly regaling new fans of 2PM with background details on band members and live performances, Jiang decided to write an article on Baidu Baike, run by Chinese search engine giant Baidu.