Streaming video operator Bilibili at a crossroads with planned revamp to increase users

Bilibili made users answer questions like naming the lead singer of the Japanese band Rainbow. — SCMP

When high school student Shan Wenran signed up to join video-and-animation-sharing site Bilibili six years ago, she was surprised to find that membership entailed passing a lengthy examination. The 100-question test included zingers like who was “the lead singer of the Japanese Rainbow band” and “the starting goalkeeper of the German men's national soccer team”.

“I tried to answer one or two questions and then quit,” said Shan, now 24, from the eastern coastal province of Zhejiang. “It was troublesome, and I didn’t know the answers to those questions.” Shan said she took the exam again in college and passed.