The eSports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers.
Companies like Tencent Holdings Ltd’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics, and Sweden’s Modern Times Group AB on Sept 26 said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events.
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