Pisang Goreng Bu Nanik employees (foreground) prepare orders for GrabFood drivers at the company's store in Jakarta, Indonesia. Grab and Gojek became South-East Asia’s two hottest startups largely on the strength of their ride-hailing businesses, but now they are in the midst of an international food fight. — Bloomberg
Nanik Soelistiowati, the owner of a banana fritter stall in West Jakarta, is the unlikely prize in a battle between two of the most valuable technology startups in Asia.
The 64-year-old woman signed up for Gojek’s nascent food delivery service in 2015 after hearing about it from her children. Delivery motorbikes slalomed through traffic jams to deliver her delicious snack, which uses honey for a caramelised flavour, to all parts of congestion-choked Jakarta. Sales took off.
