FILE PHOTO: People walk inside JP Morgan headquarters in New York, October 25, 2013. REUTERS/Eduardo Munoz/File Photo GLOBAL BUSINESS WEEK AHEAD
JPMorgan Chase, the largest US bank, says New York-based Persado’s “artificial intelligence message machine” wrote ads that generated two to five times the response it got from traditional human copywriters.
So, it has rewarded Persado with a five-year deal “to generate the highest-performing marketing creative” content using artificial intelligence, or AI.
