JPMorgan Chase, the largest US bank, says New York-based Persado’s “artificial intelligence message machine” wrote ads that generated two to five times the response it got from traditional human copywriters.
So, it has rewarded Persado with a five-year deal “to generate the highest-performing marketing creative” content using artificial intelligence, or AI.
Already a subscriber? Log in
Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.
Cancel anytime. Ad-free. Unlimited access with perks.
