Amazon opens 4-star store at Seattle headquarters as online giant grows physical shopping presence


  • TECH
  • Monday, 19 Aug 2019

An assistant store manager at Amazon's new Seattle 4-star store organising a display of Alexa products. — The Seattle Times/TNS

SEATTLE: As Amazon looks for more ways to sell everything to everyone, its latest experiment with physical stores borrows some of the company’s oldest online shopping inventions.

“If you like,” reads a sign with an arrow pointing to a book of cocktail recipes, then “you’ll love,” says its companion, that points to an ice-cube tray and set of bar tools on the shelf beside it.

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