To win over Asia, Tinder is trying to shed its hookup image


Can you really trust someone you’ve met through a screen? Researchers at Stanford’s Social Media Lab embarked on a quest to find out. (Mohamed Ahmed Soliman/Dreamstime/TNS)

During its first four years, Tinder, the popular dating and hookup-facilitating smartphone app, largely ignored everything west of the Pacific. 

Tailoring the service to varied local dating rituals in Asia was deemed too challenging for the fledgling company. For example, premarital sex is frowned upon in the Philippines, arranged marriages are commonplace in India and sogaeting (blind dates arranged by friends) is the norm in Korea. 

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