To win over Asia, Tinder is trying to shed its hookup image


  • TECH
  • Friday, 28 Jun 2019

Can you really trust someone you’ve met through a screen? Researchers at Stanford’s Social Media Lab embarked on a quest to find out. (Mohamed Ahmed Soliman/Dreamstime/TNS)

During its first four years, Tinder, the popular dating and hookup-facilitating smartphone app, largely ignored everything west of the Pacific. 

Tailoring the service to varied local dating rituals in Asia was deemed too challenging for the fledgling company. For example, premarital sex is frowned upon in the Philippines, arranged marriages are commonplace in India and sogaeting (blind dates arranged by friends) is the norm in Korea. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Tinder; dating app

   

Next In Tech News

Most global tech leaders see their companies unprepared for AI
India plans curbs on suspect bank accounts to fight cyber fraud, sources say
Tech companies plug into India's smaller cities for talent
Tencent pushes wider adoption of AI-powered smart mobility system from a vehicle’s cockpit to the factory floor
Artificial intelligence offers an opportunity to improve EV batteries
Apple still leads high-end smartphone sales in China, but Huawei and Honor are catching up
Brave China ‘cancer warrior’ dies two days after 25th birthday, final wish to find brother a girlfriend left unfulfilled, leaves netizens devastated
Meta shares plunge as prolonged AI spending plans unnerve investors
What next for TikTok in the US?
Atos says it will need more cash than expected

Others Also Read