After 'Honour Of Kings' failure abroad, Tencent retools overseas strategy


By Pei LiBrenda Goh
  • TECH
  • Tuesday, 28 May 2019

When Tencent Holdings Ltd made its first big foray overseas with an adaptation of its blockbuster mobile game Honour Of Kings in the summer of 2017, executives thought they had a sure-fire success on their hands.

The multi-player role-playing game, in which players hack and slash their way through battle arenas, had 55 million daily active users in China and was raking in roughly US$145mil (RM607mil) a month, making it the company's top grossing game.

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