Twitter users younger, better educated than general public

  • TECH
  • Thursday, 25 Apr 2019

The survey found 90% of Twitter users rarely tweet, while the active 10% are responsible for 80% of all tweets by US users. — AFP Relaxnews

Twitter users in the United States are younger, better educated and more left-leaning than the general population, a survey showed April 24.

The Pew Research Center study found those using the micro-blogging platform are more likely to come from higher-income brackets but that their gender and racial or ethnic makeup is largely similar to the adult population as a whole.

The Pew analysis indicates that the 22% of American adults use Twitter – far less than the 69% using the leading social network Facebook.

Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than US adults overall, Pew researchers found.

The median age of adult US Twitter users is 40 – seven years younger than the overall population.

The survey found 42% of adult Twitter users have at least a bachelor's degree, compared with 31% for the general public.

And 41% had a household income above US$75,000 (RM310,254.15) – nine points greater than the general population.

The researchers found 36% of those surveyed identify with the Democratic Party, compared with 30% of all US adults, while 21% said they identified with Republicans, in contrast with 26% of the US population.

Only 14% of Twitter users characterised their political views as "very conservative" compared with 25% of the overall population.

Similar shares of Twitter users and US adults identify as "very liberal".

The survey found 90% of Twitter users rarely tweet, while the active 10% are responsible for 80% of all tweets created by US users.

The median Twitter user posts two tweets a month, follows 89 accounts and has 25 followers.

The "active" tweeters are much more likely to be women – who make up 65% of this group – and more likely to say they regularly tweet about politics, according to the researchers.

The survey comes amid intense pressure from President Donald Trump and his Republican allies who claim that Twitter and other social platforms are biased against conservatives – a claim roundly rejected by the companies.

Pew surveyed 2,791 US adults in November and December 2018 who were willing to share their Twitter handles – enabling the researchers to analyse the content from their accounts. The margin of error for the study was estimated at three percentage points. – AFP Relaxnews

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