Can a computer write a script? Machine learning goes Hollywood


San Jose-based Adobe is experimenting with using machine learning to help mimic someone's voice. Its technology can create a synthetic version of a person's voice with 30 minutes of their audio. (Adobe)

Award-winning filmmaker Kevin Macdonald has directed many movies, including the drama The Last King of Scotland and thriller State of Play. But last year was the first time Macdonald worked with a script written by a machine. 

Macdonald directed a 60-second Lexus sedan commercial using artificial intelligence that relied on tech giant IBM’s platform, Watson. The computer produced a script featuring a sentient-like Lexus ES that hits the open road, whizzing by stunning vistas of shoreline and forests before saving itself from a dramatic crash. 

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Anthropic mocks ChatGPT ads in Super Bowl spot, vows Claude will stay ad-free
Tesla 2.0: What customers think of Model S demise, Optimus robot rise
Vista Equity Partners and Intel to lead investment in AI chip startup SambaNova, sources say
Apple plans to allow external voice-controlled AI chatbots in CarPlay, Bloomberg News reports
Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
US Justice Department casts wide net on Netflix's business practices in merger probe, WSJ reports
Big Tech's quarter in four charts: AI splurge and cloud growth
Nacsa investigating alleged cyber-espionage targeting multiple government bodies
AI trade splinters as investors get more selective
Global chip sales expected to hit $1 trillion this year, industry group says

Others Also Read