L’Oréal and Watsons shake up virtual makeup testing in Asia


  • TECH
  • Wednesday, 13 Mar 2019

The technology is rolling out via the e-commerce mobile apps of Watsons Malaysia, Taiwan, Thailand and Singapore this month.

L'Oréal is bringing its virtual makeup tool to mobile users in Asia. 

The beauty giant is rolling out ‘#ColourMe', a virtual beauty service powered by the company's augmented reality (AR) platform Modiface, via the mobile app for the major drugstore chain Watsons, run by the A.S. Watson Group. 

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