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Apple taps iPhone executive to be first head of marketing for AR


The decision by Apple to name its first head of product marketing for AR underscores the technology’s importance to the company’s quest for major new products. — Bloomberg

The decision by Apple to name its first head of product marketing for AR underscores the technology’s importance to the company’s quest for major new products. — Bloomberg

Apple Inc assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future. 

Frank Casanova moved from leading iPhone marketing for wireless carriers into the new role this month. On his LinkedIn profile, Casanova said he’s now “responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative”. 

   

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