Apple taps iPhone executive to be first head of marketing for AR

An attendee demonstrates the ARKit, augmented reality tool, on an Apple Inc. iPad Pro during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017. The conference aims to inspire developers from around the world to turn their passions into the next great innovations and apps that customers use every day across iPhone, iPad, Apple Watch, Apple TV and Mac. Photographer: David Paul Morris/Bloomberg

Apple Inc assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future. 

Frank Casanova moved from leading iPhone marketing for wireless carriers into the new role this month. On his LinkedIn profile, Casanova said he’s now “responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative”.