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Amazon has a big advertising business. Walmart wants one too


Walmart and its ilk will have to move fast: Amazon’s ad business doubled in size last year, and 97% of brands who advertise on Amazon find it valuable, according to a survey by Feedvisor, which sells advertising and pricing software used by Amazon sellers. — Dreamstime/TNS

Walmart and its ilk will have to move fast: Amazon’s ad business doubled in size last year, and 97% of brands who advertise on Amazon find it valuable, according to a survey by Feedvisor, which sells advertising and pricing software used by Amazon sellers. — Dreamstime/TNS

Walmart Inc is big in almost every way – 4,755 stores, 1.5 million employees and US$380bil (RM1.54tril) in revenue in the US alone. But one part of the world’s largest retailer remains minuscule.

“We have a tiny ad business,” chief executive officer Doug McMillon told investors in October. “It could be bigger.” 

   

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