Facebook goes global in courting creators, including YouTubers

(FILES) In this file photo taken on January 15, 2019, a man shows the logo of social network Facebook displayed on a smartphone in Nantes, western France. - Caryn Marooney, head of Facebook's public relations team, announced on February 6, 2019, she is leaving her job, stepping away after the most tumultuous period in the history of the social networking giant. (Photo by LOIC VENANCE / AFP)

LOS ANGELES: Facebook is stepping up efforts to lure creators from all corners of the world to its Watch platform, dangling not only the promise of connecting with communities but making serious money from their content through ads. 

As part of wooing content creators to Facebook Watch – as the social giant continues to play catch-up to YouTube – the company is rolling out a large presence at the first-ever VidCon London, which runs this week Feb 14-17 at London ExCel convention centre. In addition, it’s holding an invite-only Facebook Creator Day in London on Feb 11-12 with a deeper dive on how to build a presence, grow community, and turn video production into a full-time job on Facebook.