EA's 'Fortnite' rival wins 10 million gamers in three days

FILE PHOTO: The Electronic Arts Inc., logo is displayed on a screen during a PlayStation 4 Pro launch event in New York City, U.S., September 7, 2016. REUTERS/Brendan McDermid/File Photo

A game developed by Electronics Arts Inc as a competitor to the wildly popular Fortnite has signed up 10 million players within three days of its launch, the videogame maker said, driving its shares up 16% on Friday.

With Apex Legends, EA is hoping to reproduce the success of Fortnite, a sort of hybrid of The Hunger Games and Minecraft that drops 100 people onto an island to fight each other for survival.