FILE - In this Nov. 10, 2016, file photo, people walk near a Microsoft office in New York. Consumer advocates and the data-hungry technology industry are drawing early battle lines in 2019 in advance of an expected fight over a national privacy law. A think tank backed by Google, Amazon, Microsoft and other major tech companies proposed changes that would still give the industry broad authority to collect and use customer data. (AP Photo/Swayne B. Hall, File)
Microsoft Corp is planning to implement self-designed ethical principles for its facial recognition technology by the end of March, as it urges governments to push ahead with matching regulation in the field.
The company in December called for new legislation to govern artificial intelligence software for recognizing faces, advocating for human review and oversight of the technology in some critical cases, as a way to mitigate the risks of biased outcomes, intrusions into privacy and democratic freedoms.
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