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Here’s how China’s new e-commerce law will affect consumers, platform operators


The new law, which aims to help clean up China’s reputation as a major source of counterfeit and knock-off merchandise, also addresses other important aspects of e-commerce, including false advertising, consumer protection, data protection and cybersecurity, according to Deacons. — SCMP

The new law, which aims to help clean up China’s reputation as a major source of counterfeit and knock-off merchandise, also addresses other important aspects of e-commerce, including false advertising, consumer protection, data protection and cybersecurity, according to Deacons. — SCMP

China’s comprehensive e-commerce law, which was passed in August, took effect on Jan 1, bringing increased pressure on online retail companies to fight the sale of counterfeit and copycat merchandise on their platforms.

It covers the requirement for registration and licensing of e-commerce operators, taxation, electronic payment and e-commerce dispute resolution, as well as the protection of intellectual property, according to a post by Hong Kong-based law firm Deacons.

   

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