Clampdown on e-commerce in India may not win back votes of small retailers

A shipment moves on a conveyor belt at an Amazon Fulfillment Centre (BLR7) on the outskirts of Bengaluru, India, September 18, 2018. REUTERS/ Abhishek N. Chinnappa

India's new curbs on e-commerce companies may not be enough to win over small store owners and traders in next year's general election, with the key voting bloc still seething over what it sees as broken promises by Prime Minister Narendra Modi.

From Feb 1, e-commerce firms such as Amazon.com and Walmart-owned Flipkart Group will not be able to sell products from companies in which they have an equity interest or form exclusive agreements with sellers.